
Why PRISM?
Make informed choices and achieve more effective outcomes
Individuals vary in their ability to recognise the image they are creating. Many tools categorise a person into a single type or category.
These labels make no allowance for the subtle, yet crucial, differences between people or the reasons why they behave in certain ways. PRISM does not ‘label’ individuals; it visually demonstrates behaviour in a way that is grasped and immediately useful.
PRISM Brain Mapping is a sophisticated, online, neuroscience based instrument designed to identify the behavioural preferences that directly relate to interpersonal relationships and work performance.

Rather than abstract, theoretical concepts, PRISM measures the things that people like doing and the behavioural characteristics related to those things. Research shows that people whose interests match their occupations find greater job satisfaction, are more productive and have higher levels of motivation.
These outcomes can increase the individual’s work performance and enhance the chances of career success. Indeed, a Harvard Business Review study has shown that staff turnover almost doubles when no ‘job suitability match’ has been undertaken. Moreover, the study also concluded that 80% of staff turnover can be attributed to mistakes made during the employee selection and recruitment process. Neuroscience – which has seen most of its major discoveries made in the last 10-15 years – has proved that the brain is remarkably elastic in terms of its capacity for change. PRISM focuses, not only on the brain’s functional architecture, but also on how the neural networks interact with brain chemicals such as glutamate, dopamine, noradrenaline, serotonin, testosterone and oestrogen to create behaviour.
We are the most comprehensive Neuroscience Base Behavioural Based Profiling Tool
Modern neuroscience rests on the assumption that our thoughts, feelings, perceptions, and behaviours emerge from electrical and chemical communication between brain cells. It is these very same neuroscientific discoveries that have facilitated the development of the PRISM Personal Performance Mapping.
To facilitate understanding, PRISM uses colours to illustrate the behaviour preferences. Although the PRISM model is a metaphor for brain functioning, the PRISM maps represent the dynamic interaction that takes place within the brain and is based on the principle that no one part of the brain does solely one thing and no one part of the brain acts alone. All our thoughts, emotions and actions are the results of many parts of the brain acting together.
The PRISM chart represents the relationships between the right hemisphere (Green and Blue) on the PRISM model and the left hemisphere (Gold and Red) on the PRISM model, plus the front half of the brain – the motor cortex (Gold and Green) and the rear half of the brain – the sensory cortex (Red and Blue).

Red and Gold preferences indicate how a person will tend to behave when engaged in a task and/or when under pressure to achieve results. Green and Blue preferences indicate how a person will tend to behave in a social setting when establishing rapport with others. As the person switches between these two settings, he or she may display very different – even opposite – behaviours.
To find out more about becoming accredited in PRISM Brain Mapping click here